Digital media is all the rage. Face book is part of our daily lives. Sixteen years worth of videos are uploaded to You Tube daily. Live streaming social media apps are changing the way we see the world. There are plenty of ways you can use digital media to create content that should be used in your marketing plans, a process often referred to as content marketing.
If your digital marketing efforts are struggling it’s most likely because of two big reasons. 1. You are not patient. 2. You are not consistent. Your efforts are not failing because of the quality of your content. In fact there is no such thing as bad content. It is how you use your content, present it and what you want to get out of it that matters. Here are few things you can do to get yourself on track to success with your digital marketing efforts.
Posting randomly without reason to Facebook is not a good use of your time. You need to define what you want to accomplish with your efforts. Start with one platform and build up your following. Facebook, Twitter and blogs thrive when they are fed consistently and on schedule. Chart out what content you are going to post and when. Don’t worry about repeating yourself, as long as it is on a different day, at a different time, with a slightly different worded message.
If you post a photo of a product you sell, name the price, and the features and benefits, then you just totally missed the point of social media. You need to provide something of value to anyone following your page. Stories are what move people. Once you have picked a platform you want to focus on, you have to speak the language of that platform.
If you use Facebook post no more than twice a day. Facebook wants content to generate likes, comments, and shares .If it not social this platform will burry you even if you pay money to boost post a post. The best thing you can do is share photos and stories of satisfied customers. Promote events in your community and exciting stories of your employees related to their kids.
If you use Twitter you can post as many times as you want in a day. Twitter is all about listening. Respond directly to people and offer them help, services and, in some cases, information about a product you sell.
Blogs come in a variety of styles and formats, and are moving into stand-alone content marketing pages that provide value to a select audience. Begin posting once a month and build from there. Set up posts to go up at the same time every month. Promote the blog post on Facebook and twitter, and post at a few different times during the week to capture different audiences.
All social media and content marketing takes time.