Just a few years ago, internet marketing was seen as something you would do as an extra competitive advantage. Today, you need to do that just to survive in business.
Why? This is because everyone uses the internet at all times. Even when it comes to searching for services, the internet is the “go-to” tool.
It’s really rare to find many people these days who use phonebooks to look up addresses and services, right?
And as such, you need to start divesting some of your resources towards local internet marketing. I use the word “local” here for a very good reason…
Internet Marketing Misconceptions.
Most people think that marketing online is something you do, only if you’re a big business. The reason is that, online marketing is assumed to be for businesses that have worldwide customers.
So for example, let’s say you’re comparing two businesses, one who sells bakery products at a store, and another one who sells cigarettes that are shipped worldwide. Most people assume that the bakery business would have no use for internet marketing at all.
This is unfortunately incorrect.
People have the tendency to see internet marketing as something that is purely focused on traffic. Indiscriminate traffic to be specific. This means that when you’re trying to get page views for your business advertisement, you’re focus will be on getting “more people to see it”, regardless of who is seeing it.
Basically, most people think that with internet marketing, it’s hard if not impossible, to set the target audience.
This is all wrong.
Spotting a Good Internet Marketing Firm.
Discovering one is quite difficult, as most people who sell SEO today, focus only on technical aspects. They do not take personal factors related to location, the type of business, or even target audience into account.
A proper internet marketer will provide local internet marketing services. This means that they won’t just focus on getting you traffic and backlinks, and then be like “That’s all folks!”
They will understand that making profits is a big part of the services being offered. As such, they will market your services to make sure you get the customers you deserve.
For example, let’s say you’re someone who sells sports equipment, and you’re trying to expand the locus of your reputation to all nearby cities to you. In this case, simply using SEO alone wouldn’t suffice.
What you need to do is to find an internet marketing firm that specializes and understands the needs of your location, before directing any changes that should be made to your business’ presence online.
A gauge of quality.
One final thing I’d like to note, is that a good internet marketing firm, must provide local internet marketing services, to be considered high quality.
This shows that they care a lot about detail. They won’t treat your online presence as if it were an order in a fast-food chain.
This care and attention for detail will not only help you get to the right people, but it will also help you present yourself well to them.